The Sales Funnel For Effective Online Marketing
The sales funnel has been a fundamental part of traditional marketing and business for many years. Recently however, it appears that funnels are being talked about everywhere on the internet.
The truth of the matter is that folks are eager to learn more about this concept of marketing and how they can apply it in their business online marketing strategies. Read on to know more about the sales funnel to ensure Internet marketing success.
The Sales Funnel - What is it?
A marketing funnel doesn't actually refer to a funnel. In this case, the use of the term funnel is to visually define the sales process from the beginning to the conclusion. The funnel provides a clear comparison because it permits potential customers to be "Unqualified prospects" on the top, and more narrow opportunities for sales conversions at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The top of the funnel or entry point to the funnel will be people we might consider to be "unqualified prospects"; these are folks who might require your products or services, but you have never contacted them before. At the end of the funnel, a number of sales and offers after, you've received people who've obtained the product or service you offer and have made a purchase as well.
The effectiveness of a lead generation funnel is due to its ability to track the activities of your customers at various stages of the sales process. Utilizing the sales funnel to measure the amount of prospects who are qualified at each stage, you can determine how many potential customers will become actual customers.
You can make use of the sales funnel to identify the areas and ways in which your sales process is succeeding or not, and also if you are not getting enough customers. This information helps you choose where to put your effort to make sure that sales are on the right level and to meet the marketing objectives. It is used to monitor and control the process of selling of customers.
The Sales Funnel Top or Front The Sales Funnel Front End
The top of your sales funnel will be the most active part of your process and requires the most consistent testing. Your imagination and resources will limit the amount of front-end strategies you can develop.
The main goal of the front- end will be to pull in prospective clients and convert them into buyers further down the sales funnel.
If a potential customer decides to sign up or purchases something you offer, they are "qualified". This is the stage of the sales funnel at which the prospective customer or "Unqualified prospect" is a qualified lead because they have taken actions that show that they are sufficiently interested to buy your product.
To make your front-end effective you must be able to drive specific traffic to your website, blog, or squeeze pages. The most effective methods and resources for doing this are article marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube), banners, blogging, forum posting as well as content marketing.
There are many ways to "qualify" an "unqualified prospect. The most efficient is the squeeze page. Here you can offer something of value that is connected to your service or product that they can obtain for free or at a drastically discounted price in exchange for their email. The items offered range from video and newsletters to e-mail courses, eBooks as well as related reports.
It is clear that the front-end is where customers are attracted to your sales funnel. But what do you think of the back-end?
The Back-End or Bottom of the Funnel
The back-end or bottom of the funnel where main sales and profits are made. This is typically the place where you sell your most expensive products. These would all be related to the same subject however in a different format like audio, video or live interactions.
The primary difference between the front-end and back-end is the kind of client as well as the cost of the product or services being provided.
Even though it is true that a very small percentage of people will enter your front -end however, just 1-2% of them will actually be able to make it into your back-end. This is because a select few people will spend a larger amount of funds.
Products and services that are front-end may cost less than $100, however back-end products, services and products typically cost between 100 and 1000 dollars. The bottom or back-end of your sales funnel is the primary source of revenue for an Internet business. It's also the most reliable part of this selling process.
As I said in the past, the sales funnel is as flexible as your creativity and resources permit.
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